Manulife Vitality Nova Scotia

Live a healthier life with Manulife Vitality

What is Manulife Vitality?

Manulife Vitality is a life insurance program that rewards you for living a little healthier every day. It combines personalized wellness insights with meaningful perks—like discounts, gift cards, travel savings, and even reduced premiums—simply for staying active and completing routine health checks. Whether you’re already committed to fitness or just looking for extra motivation, Vitality turns small habits into real, measurable benefits that support your long‑term health and financial wellbeing.

How does it work?

Manulife Vitality is fully built into your life insurance policy, enhancing the coverage you already have. When you choose a Vitality‑enabled policy, your premiums are tied to your engagement in the program—meaning your healthy habits can directly influence what you pay over time. You still receive the same reliable protection and guarantees you expect from a traditional life insurance plan, but with the added opportunity to earn rewards, lower your costs, and stay more connected to your long‑term health. It’s a modern, interactive approach to life insurance that gives you more value for the same coverage.

Reward Partners

Good Life

membership discounts

Garmin

30% off Garmin products

Exam One

FREE exam one by a nurse practitioner at your location of choice

Amazon

FREE Prime membership

Apple

you can achieve a FREE apple watch each month by tracking your fitness

Expedia

up to a 50% discount on a two night stay per year

Manulife Vitality Nova Scotia FAQ

What is Manulife Vitality and how does it work?

Manulife Vitality is a wellness‑based rewards program built into eligible life insurance policies. It encourages you to take small, consistent steps toward better health — like staying active, completing health assessments, or getting regular checkups. As you earn points, you move through status levels (Bronze, Silver, Gold, Platinum). Your status can unlock rewards, discounts, and even lower insurance premiums.
What are the main benefits of joining the Vitality program?
Members enjoy a wide range of perks designed to support healthier living and reward progress. Popular benefits include:

Up to 50% off an Apple Watch through monthly activity goals

50% off select Expedia hotel bookings

Free annual Vitality Health Check

Amazon.ca gift cards for completing activities

Weekly rewards for meeting activity targets

Access to personalized health insights and goal‑setting tools These benefits can easily outweigh the cost of the policy upgrade for clients who engage with the program.
Can Vitality actually lower my insurance premiums?

Yes. Your premium is tied to your Vitality status. Policies are initially priced at the Gold status rate. If you reach Platinum, you can receive an additional 5% discount on your premium. If you engage less, your premium may adjust upward slightly — but most clients who participate even moderately maintain or improve their pricing over time.
What kind of activities earn Vitality points?
You can earn points through a variety of everyday health and wellness actions, such as:

Steps tracked through a fitness device or smartphone

Gym visits

Completing the online Vitality Health Review

Getting your annual physical or preventive screenings

Meeting weekly activity goals

Participating in partner challenges or educational modules The program is designed so that even small, consistent habits add up.
Do I need to be extremely active or athletic to benefit from Vitality?

Not at all. Vitality is built for real people with real schedules. You earn points for walking, light exercise, preventive care, and completing health assessments — not just intense workouts. Many clients reach higher status levels simply by tracking daily steps and staying on top of routine health appointments.
Is Manulife Vitality worth it for most clients?

For clients who engage with the program even a little, the value is significant. The combination of premium savings, travel discounts, wearable tech incentives, and ongoing rewards often exceeds the cost of the Vitality upgrade. Beyond the financial perks, many clients appreciate the extra motivation to stay active and the accountability the program provides.

Download the resources!

Apple Watch

Client Guide

Our Google Reviews

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Proudly Serving all areas of NS and Atlantic Canada

Amherst / Antigonish / Bedford / Bridgewater / Chester / Coleharbor / Dartmouth / Digby / East Hants / Halifax / Liverpool / New Glasgow / New Minas / Port Hawkesbury / Sackville / Sydney / Truro / West Hants / Yarmouth